I think that having a strong main image will portray my film better to my key demographic due to the fact that my target audience like to have things with less text in them. Therefore I have decided to have a strong striking image on the front and have no taglines; the only text on my poster will be the date of when the film is released and the credits. The image will give the audience a sense of how the film will be. This will give the audience all the information they need while still keeping everything else about the film enigmatic which will then allure the audience to find out information themselves. This coincides with my viral campaign as the first place they will usually search is on Facebook and therefore my 'Like' page will come up giving them all the information they need. Furthermore many horror posters have a large image and less text, therefore by following the same conventions I know my poster will be professional and successful.
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